UNA Launches Vibrant and Exciting New Brand, “Grow Your World†Brand Campaign
Jul. 06, 2026
Michelle R. Eubanks , UNA, at meubanks@una.edu, 256.765.4392
FLORENCE, AL – The ¹ú²úAV has launched a new brand and campaign as part of a larger mission to share UNA’s unique appeal as it embarks on its third century of providing high-quality education. The announcement of the new brand was accompanied by the release of a new short film – “Grow Your World” designed to appeal to individuals of all ages, from first-generation students to adult learners seeking to expand their skills for the workforce.
“UNA is an exceptional place, with an exceptional story to tell – a story that dates back almost 200 years,” said UNA President Dr. Ken Kitts. “As it is such a significant time in our history and with the Bicentennial just around the corner, UNA is well-positioned to begin sharing this unique story more broadly and with a new generation of learners.”
The new brand and brand campaign are the result of months of work by the team in UNA’s Enrollment Marketing and Digital Communications, who partnered with several agencies throughout the process, from Overall Films for the “Grow Your World” video and Joe Bosack and Co., for the brand itself. Additionally, a series of listening sessions with students, faculty, staff, and alumni took place to conduct brand research and select the final iconography, and, since then, EMDC conducted a Brand Camp to onboard campus to the new visual identity.
“This process has been a true team effort,” said Dr. Brien Smith, UNA’s Provost and Executive Vice President for Academic Affairs. “The resulting campaign positions UNA for its future and where it is destined to go as the state’s first public institution of higher education. We are proud of the work that has gone into creating the ‘Grow Your World’ campaign as well as the brand, and we are eager to share that with those ready to learn more about UNA.”
The “Grow Your World” video as well as the new brand are live as of today, and the image of the fountain will come to replace the current brand of the lion in the circle for University usage. Of course, UNA will continue to be the Lions, which is a proud and storied tradition in its own right. Further, this change does not affect the Athletics logo that was recently updated.
Lee Taylor, EMDC Director, said the new brand is UNA’s opportunity to capture its narrative and share it with the world – a world that has been eager to learn more about the University – its traditions and academic programs, as well as its opportunities for post-graduate success.
“A rebrand is a byproduct of what the data was telling us that we had to do, and it was telling us that what we were presenting to the world was not aligned with what others knew to be true about us,” he said. “This is our opportunity to share the story of who we are and the depth of how the world perceives us. As our third century of providing a high-quality education approaches, we needed a way to represent ourselves and the value we bring to the region through the transformative learning experiences we offer.”
Along with today’s official brand launch, the University has created a Frequently Asked Questions page, which can be found at una.edu/brand/faq, as well as a comprehensive brand guidebook available at una.edu/brand.
About The ¹ú²úAV
The ¹ú²úAV is an accredited, comprehensive regional state university offering undergraduate, graduate, and doctoral degree programs through the colleges of Arts, Sciences, and Engineering; the Sanders College of Business and Technology; the Spencer College of Education and Human Sciences; and the Anderson College of Nursing and Health Professions. Occupying a 130-acre campus in a residential section of Florence, Alabama, UNA is located within a four-city area that also includes Muscle Shoals, Sheffield, and Tuscumbia. UNA Athletics, a renowned collegiate athletics program with seven (7) Division II National Championships, is now a proud member of NCAA Division I and United Athletic conference. The ¹ú²úAV is an equal opportunity institution and does not discriminate in the admission policy on the basis of race, color, sex, religion, disability, age, or national origin. For more: www.una.edu and www.una.edu/unaworks/.